ABOUT ME
I’m a multilingual senior UX and product designer with 10 years experience, who is skilled at addressing problems, researching and analysing user and business needs and conceptualizing designs.
I love to dig deep in understanding user needs and provide them with products that make them awesome. I get excited about taking on new challenges that help me grow as a professional.
In my next role, I would like to lead a design team and further develop my skills in product strategy.
MY AREAS OF FOCUS
RESEARCH
Performing user interviews, analysing research data, presenting research, conducting usability tests, competitor analysis and defining personas.
PRODUCT STRATEGY
Understanding the problem, sketching out storyboards, feature prioritization and stakeholder management.
EXPERIENCE DESIGN
Sketching, mapping out userflows, creating wireframes, defining design patterns and building prototypes.
SOME OF MY WORK
ARTICLES I'VE WRITTEN
I love writing about my experience working on projects I design for, so others can get a deeper understanding of my process and learnings.
The Startup - April 23, 2020 - 9 min read
I talk about how a satisfactory level of workplace communication is critical because no matter how skilled of a professional you are, you must learn to get along with others.
The Startup - Mar 11, 2020 - 13 min read
My experience with redesigning a major company tool and the additional challenges that come with it being a complex system.
UX Collective - Feb 16, 2020 - 8 min read
How I managed to enhance my work performance and relationship with my boss by applying my UX process.
UX Collective - Feb 6, 2020 - 13 min read
How I opened my company's eyes to the importance of their mobile website and all the complexities that go into designing for e-commerce.
Prorotypr.io - Jan 11, 2020 - 19 min read
UX case study of an improvement to a taxi service booking process, based on a problem of a day-to-day experience that I had and set out to try and solve.